Top 10 Basic Marketing Tips

Top 10 Basic Marketing Tips

Here are our top 10 basic marketing tips to consider when starting a new direct marketing campaign:
  1. Most businesses will get 80% of their sales from 20% of their customers. Know who the 20% are and aim your campaign at that segment
  2. Research is a vital part of your marketing plan. You should know the answers to who your prospects are, where, why, when, and how they are converted into active buyers
  3. All businesses should prepare a strategic marketing plan, looking at how your product or service meets the needs of your customers
  4. To successfully market a product or service, you must understand the competition and position your company accordingly
  5. Know how you want your company, product or service to be perceived by customers
  6. It’s what’s important to your customer that matters – just because you think it’s important, doesn’t mean your customers do!
  7. Decide what you want to be known for – whether that’s low bargain prices, unlimited selection, top of the line customer service, or the highest quality of merchandise. Then position your business and marketing strategy accordingly
  8. Don’t try to be everything to everybody. Pinpoint your ideal customer and target his or her needs
  9. Focus on specific marketing objectives and how to achieve them, then create a path of appropriate actions to take
  10. Test and monitor the results of each campaign, and be prepared to make changes. Not all offers appeal to everyone, so testing and monitoring is vital to the success of your future campaigns

We hope you find these tips useful. For more help and advice, please call us on 01274 965411 or email us at info@databubble.co.uk

You can Trust Data Bubble with your Marketing campaigns, as we are members of the Chartered Institute of Marketing https://cim.co.uk/