The Importance of Creating a Buyer Persona

The Importance of Creating a Buyer Persona

Creating a Buyer persona is important for your business and will improve your sales.

So many people set off looking for prospects without knowing exactly who they should be looking for. However, you wouldn’t get on any random bus, expecting it to get you to your destination would you? You’d research the buses to see which goes to your destination and catch that. It’s the same principle – knowing who your target audience is gets you the sales more quickly.

What is a buyer persona?

A buyer persona, also known as a customer profile, is a fictional description of your customer. Characteristics include the type of industry, the company size, location, what their job title is, their challenges and motivations … to name but a few.

Download our free Buyer PersonaTemplate

Increase Your Customers

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    The Importance of Creating a Buyer Persona

    Why have a buyer persona?

    According to research, 24% of companies gained more leads using a buyer persona and 36% achieved a shorter sales cycle. That’s because creating a buyer persona helps you understand and empathise with your customers.

    Having personas for your customers allows you to understand the make-up of your customer base. By narrowing down your target audience, you can create meaningful and effective marketing campaigns that resonate with your ideal customers.

    How do I create a buyer persona?

    Look at your existing customers and ascertain which are your best, most profitable ones. Use these customers to build an image of what your ideal customer looks like – the industry sector, the geographical reach, their size, the contact type, use as many characteristics as you can.

    Download our free  Buyer Persona Template

    The Importance of Creating a Buyer Persona

    What are the best ways to use a buyer persona?

    Having a buyer persona allows you to better target your ideal prospects, rather than adopting the blunderbuss approach. Sharing your buyer persona with your sales and marketing teams will encourage them to work closely, as they have direction and a common goal.

    Your marketing teams will be able to create marketing messages that resonate with your customers and prospects. Your sales teams will save time searching the internet for new prospects, allowing them to focus on presenting solutions for their specific challenges. It will also help them both when purchasing b2b data mailing lists, as they can get a targeted list of ideal customers.

    Creating buyer personas for your business is important and will improve your sales. It will help you to understand your customers and prospects better, plus it makes it easier for you to create marketing messages that meet their specific challenges.

    Download our free  Buyer Persona Template

    If you need help targeting your ideal customer and would like a to buy a B2B Data List then click here or call us on 01274 965411

    Let us be your business partner, helping you to increase your sales!