The Importance of Clean Data

Importance of Clean Data: How Important Is It?

Heard of data cleaning? On this blog, we’ve covered extensively the steps of data cleansing and answered some of the most asked questions around it, but we’ve never delved into how important it actually is.

So how important is clean data? Is it something you really need to invest effort in, or is it something you can do without?

Data cleansing is very important. Over time, your business will accumulate a great deal of data. Some of it will be outdated, while it’s likely formatted in a variety of ways. Some of the data you possess might even be irrelevant. Data cleaning services are all about sifting through your data, removing duplicated, inaccurate, and irrelevant entries and standardising the formatting across all records.

In this blog post, we’ll further explore the importance of cleansed data and explain in more detail how it all works.

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Would you like more new customers? Do you want to increase your sales? If so your campaign can only be effective with the right data, and that’s where Data Bubble helps. We provide clean, GDPR compliant data that will help you to generate more leads and achieve more sales.

    The importance of clean data: Why it’s so important

    Many wonder how important cleansed data actually is. How much does it matter if a few records are duplicated, or if you have some inaccurate records? Actually, it matters an awful lot.

    Cleansed data is an essential process that needs to be take place on a regular basis. If you don’t complete the process of data cleaning, you have a bank of data that really isn’t that useful. However, cleaned data is extremely important – especially for your marketing purposes.

    Data cleansing removes outdated and incorrect information. This means that you’re only left with the highest quality information. Ultimately, this should result in more effective marketing campaigns.

    The importance of clean data: How easy is it to clean your data?

    Data cleansing is a difficult process, with the amount of data you have being one of the biggest determiners in how complicated and time-consuming the process is.

    These are the common steps that you must follow when undertaking the cleaning process.

    • Initial Audit: Before even beginning the process of cleaning your data, it’s important to perform an initial audit and put a plan into place. You must take a look at your data and determine how you’ll standardise the formatting and decide what types of records are now irrelevant.
    • Remove Duplicate and Irrelevant Records: Before standardising all the records, you should remove duplicate and irrelevant data. There’s no point standardising data entries that you’re simply going to delete!
    • Standardise Data Entries: Once you have removed the duplicate and irrelevant records, you must standardise the data entries. Make sure all data is formatted in the same way and all entries contain the same information.

    Cleaning your business data isn’t necessary difficult, if you know what you’re doing. The biggest issue is that the data cleansing process is such a big undertaking. Can you afford to set aside hours of your time to comb through all of your data, removing irrelevant and incorrect records and formatting every entry in the same way? Not many business leaders can.

    If you need help with the data cleansing process, you have come to the right place. Here at Data Bubble, we are data cleansing specialists. With decades of experience, we know exactly what we’re doing. If you’d like to find out more about the services that we offer, please feel free to contact us today.

    Let us be your business partner, helping you to increase your sales!