The Benefits of Educating your Customers

The Benefits of Educating your Customers Educating customers is something businesses can benefit from, but many don’t. Some businesses believe that a more educated customer will take away the need for their services and make them…

A Year in the Life of GDPR

During the run-up to 25 May 2018, a barren landscape was predicted for marketeers post-GDPR. The media played their part in spreading the doom and gloom. Talk of huge fines, excessive costs (to get “GDPR…

Why Bother With Direct Marketing?

Why Bother With Direct Marketing? No matter what anybody says, every business can benefit from direct marketing. Sure, their individual reasons for doing so may differ. Nevertheless, a company that doesn’t use direct marketing is…