5 Reasons Why You Need to Do a Marketing Audit

5 Reasons Why You Need to Do a Marketing Audit

A marketing audit is a review of you marketing activities carried out in your business. The goal is to see what marketing is working and what isn’t.

This will help you identify your strengths and weaknesses. See what activities you may need to drop, what you need to carry on with and what activities need improvement. That way you can work out if any additional resources are needed and in what area. If you don’t review your marketing activities on a regular basis, you could be throwing money down the drain.

Here are five reasons a marketing audit is a great ideal for every small business.

Increase Your Customers

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    5 Reasons Why You Need to Do a Marketing Audit

    Ensure your Marketing Activities are Achieving Your Goals

    Many small businesses owners are concerned with the day-to-day responsibilities of running a business and sometimes can lose sight of the business goals. A marketing audit is a way to take a step back, review your marketing plan, and ensure that the activities you are doing are supporting your business goals.

    Assess What Is and Isn’t Working

    A marketing audit helps business owners to assess what marketing activities is currently being carried out and see if its successful or not. Then you can make an informed decision about how to improve it, drop it, try something new.

    Discover Opportunities

    An audit can be an excellent way to discover new ideas that you may want to try in your business. For example, you may discover that Google pay per click is working and you may want to expand to social media platforms.

    5 Reasons Why You Need to Do a Marketing Audit

    Review Your Competition

    A marketing audit is a great way to review your competition. Look at the strengths and weaknesses of your competitors, what changes have happened, have new competitors appeared. Review what marketing activity are they doing to see if you can improve it.

    Save You Time and Money

    Conducting a marketing audit regularly helps you to focus on the activities that work best for your small business. Ensuring you are spending your marketing money in the right areas.

     

    Doing a regular marketing audit will allow you to stay focused on your business goals, it allows you to make changes quickly ensuring you are ahead of the curve.

    If you would are considering a marketing audit but not sure where to start then see our other blog Simple Marketing Audit Template. For a list of question you may want to consider.

    Alternatively the Chartered Institute of Marketing CIM offer training on Marketing Topics including Marketing Plans and Audits.

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