Increase Your Customers
Would you like more new customers? Do you want to increase your sales? If so your campaign can only be effective with the right data, and that’s where Data Bubble helps. We provide clean, GDPR compliant data that will help you to generate more leads and achieve more sales.
Tip #1: Start Early
Students think about their future when it comes to choosing their “options” i.e. time they select the GCSE subjects they are going to study.
So sending an information pack at this time, is a great way of introducing your college to parents and teenagers and educating them about the Post16 options available.
You have a lot of competition that’s why you need to set yourself apart from the competition and start early.
Tip #2: Keep in Regular Contact
Keep in regular contact with parents and teenagers.
Let them know of any new developments such as new courses, new or improved facilities and Ofsted performance reviews. Invite them to open events, taster days and study days.
These little touches ensure your college is kept at the forefront of their mind and the ideal place to go when they leave school.
Tip #3: Make Your Content Relevant to Parents and Teenagers
Many parents want to have a say when it comes to their child’s Post16 education options.
So ensure that your content is relevant to both parents and teenagers. Alleviating parental fears and concerns is an important area to address, as well as appealing to the students.
Create a good impression by using up-to-date photographs of the college, its facilities and students. This will go a long way to give your college credibility and professionalism.
Make sure that your CTA is immediately visible and easy to follow.
Tip #4: Make sure you’re using accurate, targeted data
Using accurate, targeted data is crucial. Suffice it to say that the best marketing data in the world won’t make any sound at all if you’re not contacting the right people.
As members of The Chartered Institute of Marketing and one of the UK’s leading list providers, we know a thing or two about how crucial good data is to a marketing campaign’s success.
If you are wanting to target parents of teenagers in your area to promote your college then visit our College Marketing Services or please contact us today:
- call on 01274 965411
- email [email protected]
We can’t wait to hear from you!