How To Grow Your Small Business With Email Marketing

How To Grow Your Small Business With Email Marketing

Growing a small business is a massive challenge, but email marketing is one of the most cost-effective ways to grow a business. In fact, according to DMA, for every £1 you spend on email marketing, you can expect an average return of £42.

Considering how effective email marketing can be — according to Emarsys, 81% of SMBs rely on email as their primary customer acquisition channel — we’re going to talk you through some tips for growing your business with email marketing.

Here are a few tips for growing your business with email marketing:

  • Encourage email list signups with great freebies
  • Utilise B2B data lists
  • Create compelling, interesting content with great CTAs
  • Create email marketing automation

Let’s have a closer look at these tips in more detail.

Increase Your Customers

Would you like more new customers? Do you want to increase your sales? If so your campaign can only be effective with the right data, and that’s where Data Bubble helps. We provide clean, GDPR compliant data that will help you to generate more leads and achieve more sales.

    Encourage email list signups with great freebies

    One of the best ways to get people to sign up to your email list is great freebies. By great freebies, we mean things such as:

    • Competitions people can enter for free
    • Guides/eBooks people can redeem by signing up
    • Free trials of your service/products

    You’re sure to get more signups to your mailing list if you are giving something away. You really have to entice people to give up their email address.

    Utilise B2B data lists

    One way you can get a big head start with email marketing is by purchasing GDPR-compliant email lists. You can purchase a B2B data depending upon the services/products your business offers and your target audience.

    Here at Data Bubble, we specialise in the supply of GDPR-compliant B2B data. We work with you to determine your exact target audience, providing your great email lists that will help you make a success of your campaigns.

    Create compelling, interesting content with great CTAs

    Once you have your mailing list together, you need to make sure that you are creating compelling, interesting content with excellent CTAs — Call to actions.

    The content really is the main thing with emails. Ensure you’re creating engaging, easy to consume content that people can read quickly. Generally, people will spend around 14 seconds reading an email. That’s why you need to make sure the content is easy to consume and your call to action is clear.

    Create email marketing automation

    Plenty of businesses avoid creating email marketing automation because it can take a lot of time. However, it’s well worth it in the end because it means people who sign up to your email list get a steady stream of excellent content that doesn’t require your direct involvement on a regular basis.

    While it is a great idea to send out regular emails, email automation can save you a lot of time while offering excellent results.

    Make sure you follow the ICO guidance on Electronic Communications Regulations

    If you don’t have the time to focus on email marketing, we can help you. Data Bubble are email marketing specialists. We have an excellent track record of helping B2B businesses make the most of email marketing to produce great results. If you would like to find out more, call us now on 01274 965411 or Visit E-mailer 

    Let us be your business partner, helping you to increase your sales!