How To Attract Students To Your College

How To Attract Students To Your College

We are often asked how to attract new students to our college.

Attracting the right students is key to the survival and success of a college. College Marketing Teams have a vested interest in attracting the right students.

There is so much competition Marketing Teams have to create desire and inspire students to attend their college. They need to show students and parents that your college is the place that will help them achieve their academic goals.

Here at Data Bubble, we’ve helped numerous organisations in the education sector promote courses and training. We’ve put this blog post together to give you the groundwork you need to create an effective student recruitment plan that will help you attract students to your college

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    5 Tried & Tested Ways To Attract More Students

    There are numerous tried and tested ways to attract more students. Over the last few years, we’ve helped several organisations in the education sector follow these methods, resulting in much success. 

    Here are 5 tips for attracting more students:

    • Streamline the application process as much as possible
    • Make interesting and engaging content that people will share
    • Make the most of social media channels
    • Ensure you have accurate data
    • Host online and in-person promotional events

    Let’s have a look at each of these tips in greater detail. 

    #1: Streamline the application process as much as possible

    Our first tip is to streamline the application process as much as possible. 

    Make it as simple as possible for potential students to look into your college and apply. If the application process is complex and difficult to complete, you’ll be losing out on potential students.

    Make sure that potential students can apply no matter what device they are on. 

    #2: Make interesting and engaging content that people will share

    It’s crucial to ensure you’re making interesting and engaging content that people will share, even if it’s not promotional content. The more shareable content, the more eyes your college’s output will receive.

    Ultimately, this increases your visibility and drives up student recruitment. 

    #3: Make the most of social media channels

    Promoting your college to students who aren’t aware of your establishment yet? Social media’s the way to go. 

    According to digitalmarketing.org, 3.96 billion people use social media. That’s approximately half of the global population! With that in mind, the importance of utilising social media effectively has never been more evident. 

    #4: Ensure you have accurate data

    The best marketing campaign in the world would fail without the right audience, hence why it’s crucial you have accurate marketing data. 

    This is where Data Bubble can help. We help colleges to target potential students in their local area i.e. parents of teenagers, NEET’s etc. so they can invite them to attend college events. 

    #5: Host online and in-person Open Events

    Recruiting more students is all about making your college as accessible as possible. With that in mind, you should be hosting regular online and in-person open events. 

    The vast majority of college already host in-person promotional events, but how many also host online events? Hosting online events enables a much greater reach for your college. 

    Data Bubble was worked with a number of Colleges, schools and academies to help them attract new students. You can Trust Data Bubble with your College Marketing campaigns as we are members Chartered Institute of Marketing

    If you’d like to find out more about how we can help you, please call un on 01274 965411 or email [email protected] today. 

    Let us be your business partner, helping you to increase your sales!