Increase Your Customers
Would you like more new customers? Do you want to increase your sales? If so your campaign can only be effective with the right data, and that’s where Data Bubble helps. We provide clean, GDPR compliant data that will help you to generate more leads and achieve more sales.
Guide to Buying B2B Data
The B2B data selections
With any marketing data purchase, you can expect to see a variety of different data selection criteria. For B2B Data, your usual selections include:
Industry – This can be by directory description, or Standard Industry Code (SIC code)
Company Size – This is usually either by the number of employees that work there (be that on site or nationally), or by the company’s turnover
Location – Selected by postcode, county, country, or even radius of a location
Turnover – The last turnover figure recorded at companies house
Contact within the company – Business Owner, Director, Sales, Marketing, IT, HR etc.
For speciality databases, there are other selection criteria available For example, the fleet database allows you to select on the number of vehicles in the fleet and they type of fleet i.e. cars, vans or trucks.
Data Bubble is a data broker and as such, we have access to a variety of different databases.
Your existing database
A point to bear in mind when buying new data is to make sure you exclude your existing database. This should include your existing customers, prospects and your exclusion list (your unsubscribes) . You don’t want to buy data you already hold, and a good data broker will ask for your exclusion list and dedupe this against any future purchases.
Good Quality Data is Paramount
Good quality data is paramount when selecting a marketing data list. Here are a few questions we recommend you should ask your supplier to provide written answers to, along with our rationale for asking them:
How is the data collected? Most business data comes from Companies House, Credit Reference Agencies and business directories, though sometimes it’s gathered from publicly available information. If the latter, make sure all steps have been taken to ensure compliance, as publicly available doesn’t necessarily mean it’s ok to market to it.
How is the data verified? Data is often collected and verified using telephone calls and verification emails. If anything different, do more due diligence.
How big is the entire business database? This ensures you are getting a true representation of the total number of records available.
How frequently is the data updated? Data should be updated on an ongoing basis, with updates being applied anything from daily to monthly. Anything over 12 months old should be avoided.
What quality guarantees are in place for incorrect records or “gone aways”? No data is 100% accurate, as things change and people move each and every day. However, you need to know if the supplier works to tolerances and if so, what those tolerances are and what their replacement policy is.
Guide to Buying B2B Data
B2B Data Licence
Many B2B lists are supplied on a 12-month contract, which means you can work the data for a period of 12 months. During the 12-month license period, a prospect becomes yours if any of these apply:
- If you’re asked for a quote, or you close a sale
- If the prospect requests you contact them again in x number of months
- If you gain confirmation that you can keep their details in your database
If the prospect gives you an alternative contact’s details, then that alternative contact is not a party to the data license. However, the prospect whose details you’re supplied with remains subject to the 12-month licence. After 12 months, the data must either be re-licensed, or deleted from your systems. As such, we always recommend that you either keep the data separate from your own, or flag the data prior to importing it into any CRM system. That enables you to easily identify the data source, such that you can easily delete the records once the licence expires
Why choose Data Bubble as your trusted data partner?
We help clients and prospects with the right data for their marketing campaigns. Our ethos is honesty and quality. Here are some reasons why you can trust Data Bubble
Help – We will help and advise you on the right data for your campaign, even to the point of walking away if we don’t think a campaign will work for you
Free Counts – We will let you know how many records are available by providing counts, usually on the same day. These counts can be amended an unlimited number of times, until you get to the right database for you!
Deduplication – At no additional cost, we will exclude records that are on your existing databases i.e. your existing customer / prospect / unsubscribe lists
Fast & Secure Delivery – We will send the data to you in an excel spreadsheet via out Secure FTP site, usually within a couple of hours. Some databases can take up to 24 / 48 hours to arrive, though you will be notified prior to this if that’s the case.
Quality Guarantee – We give a no quibble guarantee on all the data we provide
Peace of Mind – Besides being ISO registered (as you’d expect), we give additional reassurances by our ISO 9001 certification and our Cyber Essentials Certification. We are also members of the Chartered Institute of Marketing, and we adhere to the Data and Marketing Association’s Code of Conduct.
General Data Protection Regulations & Data Protection Act (2018) – All our suppliers have provided evidence on how their data has been gathered, processed and supplied in a GDPR & DPA compliant manner. This evidence is verified annually, to ensure ongoing compliance.
We hope you found this Guide to Buying B2B Data helpful. For any more help or advise on buying B2B Data then visit our B2B Data lists page or call us on 01274 965411