Companies that do business with or who are wanting to do business with European Companies & Consumers can now check their data to ensure they meet Continental MPS TPS legislation.
Mardevdm2 Have launched 50-million-name business and consumer suppression file.
Described as a “cross-country check-point for direct marketers”. This file is continually updates by industry governing bodies throughout Europe.
Mardevdm2 director Zina Manda said: “As current Data Protection Legislation is under review, it is more important than ever that direct marketing practitioners uphold the highest possible standards of compliance.
“For any cross-border marketers, or those entering new international markets, there are significant challenges and risks for lack of compliance, particularly with regulations that vary by country. Mardevdm2 has brought together and will keep current a comprehensive suppression file source across Europe that will make compliance painless.”
Mardevdm2 claims that, given the 11% rate of data decay across consumer files in a 12-month period and the nearly 35% rate for business data, access to an accurate and up-to-date suppression file is just as important for marketers as having access to the targeted decision-makers they need to reach.