Why email marketing really works
I’ve always said how Email marketing is an effective way to get your message across and I was reminded of this recently. I attended a seminar with around 60 other people. At the end, the organisers ran a quick ‘hands in the air’ poll to find out how people had heard about it.
1 person had read about it in a local press advert
1 person had found out about it via a local business magazine article.
Everybody else in the room had received the marketing email about it.
That seems to me to be a good indicator of how a targeted email marketing campaign can reap rewards.
Getting the word out
A couple of weeks ago I was having a chat and a review with a customer of ours (we like to keep in touch!). This particular client has invested in the region of 2K this year on data from us. The client was delighted to report that they had made 50K worth of business, simply by using targeted email marketing campaigns to invite people to events.
I’m sure you’ll agree that’s a massive return on investment by anybody’s standards – easy peasy, lemon squeezy, plain sailing right? Well, before you rush off to Mailchimp, it might be worth knowing that our customer took our advice and diligently followed it, with great success.
Getting your return on investment
Our customer follows these basic rules:
- · Delivering the right message, to the right person, at the right time
- · Carefully crafted and targeted email campaigns for optimum buy-in
- · Using clean, up-to-data data
- · Using data that is fully opted in for third party marketing to ensure compliance with legislation
Using The 5 Step Data Bubble Process™ our customer was able to find the right people to target, who were most likely to have an immediate interest and most likely to make an investment.
To find out more about The 5 Step Data Bubble Process™ or for a Free no-obligation quote, call us on 01274 483936. We are ‘pleased as punch’ proud to be able to help all our customers get the right message to the right people at the right time!
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