What is Data Cleaning?
Data cleaning prevents your data from decaying, boosting your marketing ROI (Return On investment), increasing your campaign response rate, and improving the effectiveness of your campaigns. Think about your favourite cake. If your ingredients are out of date, you’re unlikely to bake the best cake. It’s exactly the same with data and data cleaning. If you use out-of-date data, you won’t have the best success with your marketing campaign!
This is where a solid data cleaning strategy comes in. Data Bubble are data cleaning experts providing Business Database and Consumer Data Cleaning services help to keep your database accurate and compliant. Accurate for effectiveness and compliant for peace of mind.
How often should you carry out Data Cleaning?
Data cleaning is easy to neglect. Businesses often end up with less effective data because they’re busy with their core activities ad neglect cleaning their data. Our Data Cleaning services save your business time and money by ensuring you’re not marketing to incorrect records. But don’t forget, your customers and prospects are the lifeblood of your company and you need clean data to manage them effectively. But getting their details up-to-date can be a thankless task. This is even harder when you’ve not updated them for a while. That’s where we come in.
Contact us for Data Cleansing services for accurate & compliant data.
How our Data Cleansing services help businesses.
There are a number of reasons to carry out regular database cleaning including those listed below. People move on from organisations, emails and addresses change and so does legislation. plenty of reasons to look at your data periodically.
- Save the money you’re currently spending on trying to contact people who have moved, changed jobs or died
- Avoid wasting resources on non-existent contacts
- Improve response rates by only contacting people who are likely to respond
- Have a happy sales team, as they don’t suffer the frustration of dead phone lines and bounced emails
- Reduce the risk of complaints and annoyance, thereby protecting your brand
- Comply with data legislation
FREE Audit & Recommendation Report
You want your campaign to be a success… and so do we. That’s why we’ll provide you with a FREE audit of your existing database. We show you the good, the bad and the ugly, and make recommendations for improvements and changes we can make. This allows you to assess the benefits of data hygiene before you spend any money.
