I read a couple of interesting blogs recently regarding the anticipated surge in direct marketing as we lead up to the referendum as to whether or not the UK should stay in or leave the European Union (EU). An Unfair Situation? Despite one such blog suggesting the referendum could signal happy days for many data […]
When you send an email to several people, knowing when to use Blind Carbon Copy (“BCC”) rather than simply “To” or Carbon Copy (“CC”) is essential. Here’s why… It’s a Matter of Visibility When you include someone’s details in either the “To” or “CC” section of an email, those details will be visible to everybody
This Month’s Newsletter! HAPPY NEW YEAR! Feliz Ano Nuevo! Bon Annee! Frohes Neues Jahr! Apologies for any nations I’ve omitted, but this is the extent of our linguistic capabilities I’m afraid! Nevertheless, the sentiment goes out to all. May 2016 bring you all you wish for both in business and pleasure. This month focuses on
Email Marketing is a great way of getting your message to your target audience – emails go straight to your target’s PC, laptop, tablet, phone – right there for them to view immediately. However, a couple of recent reports indicate that whilst Email Marketing remains arguably the most simple and cost-effective way of sending a
A 2015 survey conducted by Royal Mail Data Services has highlighted a startling statistic – that less than 40% of businesses take Database Cleaning seriously! Well, that’s what I take from the stats anyway – read on and tell me what you think… The survey, conducted throughout this year, has shown that 63.3% of UK
Are Database Hygiene Services a good Investment? Read More »
We thoroughly enjoyed our time at The Business Networking Show 2015 # TBNS2015 in Wolverhampton last Friday. Being an exhibitor at a big event like this is a very different experience from being a delegate or presenter and there certainly are advantages to literally ‘setting your stall out’ at a networking conference. Consider yourself ‘on
Despite the notion that Telemarketing is a dinosaur that it is being replaced by email and social media, we find that many businesses (including our own) still rely on the telephone for lead generation purposes. B2B Telemarketing and lead generating after all, has a very different dynamic than that of B2C. However, it is still
The DMA has recently issued a white paper containing comprehensive guidelines to call centre staff that may deal with Vulnerable Consumers – ‘Guidelines for Contact Centres dealing with Vulnerable Consumers 2015’. The guidelines were first published in 2012 but have been updated and re-published this month and will be an interesting read for all call
Customer service – often the only differentiator between you and your competitors – may be about to take on a whole new concept: premium packages! It has come to my attention that a well-known high street brand has adopted an “interesting” approach to its customer service centre. On calling their customer service helpline, you are
“Where the smeg is Wolverhampton” were Steve’s first words when I suggested we attend this now annual business networking event in September. You can take the lad out of Yorkshire… So, yes, we’re temporarily moving Bubble Towers “darn tut Midlands” as The Business Networking Show, the UK’s largest business networking event returns to Wolverhampton for
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