GDPR and the Use of Marketing Data
Whilst there has been a lot of negative press surrounding the new General Data Protection Regulations, there really is no need to fear the change in law when it comes to using marketing data. The…
A Bad Pint Travels Faster than a Good One
One of my favourite blog topics is Customer Service and my belief that, in general, it has suffered a continual decline over the past few years. The thing is, companies can really set themselves…
B2B Marketing Data: Data is key to the success of a telemarketing campaign!
Good quality B2B marketing data is the key to the success of any telemarketing campaign. The thing is, a campaign is only as good as the data and if the data is poor quality,…
Simple 3 Step Marketing Plan
Simple 3 step marketing plan One of the most common things SMEs struggle with is creating a marketing plan. It’s all very well being the best at what you do, but unless others know that,…
GDPR – Good Data Produces Revenue
Who would argue against the well-known phrase “You get out what you put in”? Not many, I dare say. Well, why should marketing data be any different? Waste of Money … How many times…
Arguing is a Poor Telemarketing Sales Technique
Do you ever find yourself staggered at just how poor some sales people truly are? In many instances, the only differentiator between you and your competitors is your customer service. Sadly, it seems that…
Why marketing data is important for growing your business
In order to grow your business successfully, you have to understand your customers. Marketing data is, in many ways, the key to helping business owners gain that understanding. What marketing data should I collect?…
The Importance of Timing
The Importance of Timing The Importance of Timing! At 9.30pm on Bank Holiday Monday, an advert came on TV for a very well-known high street shop, advertising sale prices on many of their goods. Those…
Get more sales from your Marketing List
Get more sales from your Marketing List Most companies want to get more sales. So, when clients come to us to purchase a marketing list, whether that’s a business data marketing list or a…
Tips on building a credible business reputation
Tips on building a credible business reputation A credible reputation is essential to any business’s survival. The trust and confidence of the client will have a direct effect on a company’s sales. In the past,…