Make Customer Service Your USP
Have you ever stood at a shop checkout and had to wait for the assistant to finish their conversation? Have you ever rung a company and had to wait until the person answering has finished…
A Year in the Life of GDPR
During the run-up to 25 May 2018, a barren landscape was predicted for marketeers post-GDPR. The media played their part in spreading the doom and gloom. Talk of huge fines, excessive costs (to get “GDPR…
The Importance of Data Segmentation for Marketing Campaigns
This week, a client asked me if cold email broadcasts work. My answer was a resounding YES. But their success, and that of any marketing campaign, depends on how well they’re prepared. That's where data…
Top 10 Networking Tips – Be a Networking Ninja
Networking gives business owners the opportunity to meet other business owners. It can benefit your business by allowing you to connect with new clients and suppliers. Plus it gets you out of the office, meeting…
GDPR Myth Buster Video – Do I Need Consent?
The need for Consent, or not, remains a contentious issue. In fact, it remains the number one topic we get asked about when meeting clients and prospects. In this short video, we aim to answer…
15 Direct Marketing Ideas to Generate New Business
Many small businesses owners set up their business because they love doing what they do. However, many soon realise that there’s so much more to running a business than just doing what they love…
How Colleges can Engage with Local Businesses
How Colleges can Engage with Local Businesses With National Business Week just around the corner (4th – 9th March 2019), now is a great time to think about how your college can engage with local…
FACT vs MYTH around Direct Marketing and GDPR
FACT vs MYTH around Direct Marketing and GDPR The introduction of the new privacy legislation in May 2018 has brought about a lot of confusion in the business world. Whilst that confusion is slowly being…
How to Create a Sales Pipeline
How to Create a Sales Pipeline I have been out and about speaking to sales people and business owners and whilst for many, business is great right now, some are saying that they haven’t got…
Work Placements for Students and T Level Rollout
As every school and college will know, work placements form an integral part of many a student’s education. Work placements give students the practical experience which, when coupled with their academic skills, will give them…