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How Inaccurate Databases Affects Your Business

Inaccurate data may be killing the effectiveness of your marketing campaigns and causing you to miss new business opportunities. Errors, duplicates, and generally poor data can easily leave a bad impression on both your customers and prospects. Inaccurate data chips away at your business credibility, suggesting to others that you really don’t care about data …

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Why Marketing Audits are Essential

Why Marketing Audits are Essential Marketing audits are reviews of your current marketing activity. Marketing audits give you valuable insights into customers old and new, as well as your prospects. These insights allow you to develop stronger connections with your current customers, whilst giving you opportunities to develop your prospects into becoming future customers. It’s …

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Why Value Propositions are Important in Business

Value propositions are important in business because it improves customer understanding and engagement. What is a value proposition? A value proposition is a marketing statement that businesses use to summarise why a customer should buy a product or service. Why have a value proposition? A good value proposition helps your prospects and clients understand the …

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