A database of clients and prospects is a valuable tool, though its value is determined primarily by its accuracy. If it’s full of incomplete or out of date data, then not only is it likely to make any marketing campaign flop financially, but could also cost significantly in terms of time too. In fact, in […]
Anyone who has known us for any length of time will know how much we promote the ideology that the most successful marketing campaigns are those which deliver the Right Message to the Right Person at the Right Time. Get these three things correct and you’re laughing! How Do You Buy Your Car Insurance? I
Following on in many ways from my recent blog about What Constitutes Personal Data in B2B (and I recommend reading it in conjunction with this, in order to have a full understanding – Click HERE to read), I thought it worthwhile expanding to a related subject – that of what you can and can’t do
Direct Marketing to Publicly Available Information Read More »
Steve and I are keen networkers – we believe in the power of networking. In fact, many of our clients have come about through networking and I’d like to think that many of our fellow networkers have in turn gained many new clients thanks to us! That’s the beauty of networking – the camaraderie and
ICO Issues New Direct Marketing Guide The Information Commissioner’s Office (ICO) has recently updated its free Direct Marketing Guide in light of the recent announcements regarding the imminent changes to GDPR (General Data Protection Regulations). It is also with the aim of better informing not-for-profit organisations (such as charities) of their obligations following a spate
In 2018, new rules will come into force regarding Data Protection, called the General Data Protection Regulations ( GDPR ). These changes will impact the way your business must treat data in general, besides adding how you must mitigate any breach that occurs. Whilst the final wording has yet to be agreed (and as such,
Personal Data in the Business to Consumer (B2C) world is fairly straightforward – everything is Personal Data, because it refers to a person, i.e. a consumer. However, there is a common misconception that Business to Business (B2B) data is purely business and therefore does not include any Personal Data. It’s a simple mistake to make
When you send an email to several people, knowing when to use Blind Carbon Copy (“BCC”) rather than simply “To” or Carbon Copy (“CC”) is essential. Here’s why… It’s a Matter of Visibility When you include someone’s details in either the “To” or “CC” section of an email, those details will be visible to everybody
Every New Year, many business owners take the time to sit down and undertake a Business Review, to make sure that they’ll be able to keep their company on the right track. Also, to check that the business has the necessary tools and understands the necessary activities to ensure its goals will be met. We
Well, I’m not sure where this year has gone, but it’s gone. A little over 2 weeks and it’ll be 2016! It’s been a fantastic year for us here at Bubble Towers, so first things first, thank you to all our clients, prospects, suppliers, fellow networkers, colleagues and contacts for making this such a memorable
Your campaign can only be effective with the right data. That’s where Data Bubble can help.
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