How our Data Cleaning Services work
Our Data Cleaning Services can save your business time, money and wasted resources as well as improving the effectiveness of your campaigns. Call us today and ask about our Email Verification Service.
Data Bubble are database cleaning experts, providing database cleaning services to ensure compliant and accurate data. This is important for the effectiveness of your marketing strategy and keeps you compliant for peace of mind. Our service covers business data and consumer database cleansing.
We are Data Cleaning experts
Our data cleaning services prevent your contact database from decaying, resulting in irrelevant data, syntax errors, structural errors and dirty data from old sources. This improves your marketing ROI (Return On investment). This, in turn, improves your campaign response rate, saving you time and money as well as improving the effectiveness of your campaigns.
Think about baking a cake… if your ingredients are out of date, you’re unlikely to bake the best cake. It’s the same with data validation and database cleaning services. If you use out-of-date data, you won’t have the best success with your marketing campaign!
We understand how important an up-to-date and clean database is and how to achieve it. A good data cleansing solution means better results. This is where a solid database hygiene (or data scrubbing) strategy is essential.
FREE Data Cleansing report
You want your campaign to be a success… and so do we. The key? Clean, high quality data!
That’s why we’ll provide you with a FREE data audit of your existing database.
We show you the good, the bad and the ugly, and make recommendations for improvements and changes we can make.
This allows you to assess the benefits before you spend any money.
We can clean your data using the TPS Register or CTPS Register
First of all… what is the difference between TPS and CTPS? TPS, the Telephone Preference Service (TPS) is a register of individuals, sole traders and partnerships who have opted not to receive unsolicited sales and marketing calls. The CTPS, Corporate Telephone Preference Service is a similar register for corporates, Limited Companies, PLCs, and other organisations who have opted out of unsolicited sales and marketing calls.
Get your own Data Quality Report
Find out how good the quality of your current database is and find out where it can be improved upon.
How often should you clean your database?
Database hygiene (and data management) should be adopted as an ongoing process. People move jobs all the time, email addresses, phone numbers and postal addresses change constantly. What’s correct today, won’t necessarily be correct tomorrow. B2B data deteriorates at an average of over 35% per year. As a result, you need to be removing duplicate data and checking your original data regularly. This also improves customer experience.
There are plenty of reasons why you should look at your data periodically. However, database health is easy to neglect, and businesses often end up with less effective data because they’re too busy with their core activities. It can become costly if you then pay royal mail or an other postal service to post to old or inaccurate addresses.
GDPR compliant data
GDPR places an onus on companies to ensure the data they hold is up-to-date. This applies to employees as well as customers and prospects. Whilst an actively marketing company may have great systems in place to ensure data is constantly being refreshed, i.e. through monthly email newsletters/weekly phone calls etc., that might not be the case for all. We can also explain the mail preference service to you,
Where you’re not keeping your data constantly refreshed, you certainly need to ensure the data is accurate before you undertake a marketing campaign. That in itself can be a daunting task, particularly if your campaign intends to reach a large volume of contacts.
Data cleansing tools
Our tools and service save your business time and money by ensuring you’re not marketing to incorrect or duplicate records. We’ll audit your customer list, usually free of charge, then report back with the results and a quote to clean it for you. We can even supply additional data relevant to your customer profile, enabling your message to go to similar companies that might also be interested in your offering.
Remember, your customers and prospects are the lifeblood of your company. Keeping their details up-to-date ensures you remain engaged with them, don’t embarrass yourself to them, and keep you compliant with GDPR.
How data cleansing services can save you money:
- Save the money you’re spending on trying to contact people who have moved on
- Avoid wasting resources on non-existent contacts
- Improve response rates by only contacting people who are likely to respond
- Have a happy sales team, as they don’t suffer the frustration of dead phone lines and bounced emails
- Reduce the risk of complaints and annoyance, thereby protecting your brand
- Comply with data legislation, preventing the risk of fines
What you can expect from us
Independence
Your needs are better served since we're independent - we’re not tied to any single mailing list owner.
Options
You'll receive options and recommendations, to ensure your campaigns get greatest traction.
Peace of Mind
You can rest easy, as all our data is GDPR compliant and comes with our no-quibble guarantee.
Honest Advice
You can rely on our ethos of “Honesty and Quality”, and we’re proud of our reputation.
Experience
Businesses have increased their sales significantly with us. We deliver the right message, at the right time!
Trust
As members of the Chartered Institute of Marketing, you can rely on a safe pair of hands.
How can we help?
What You Can Expect From Us
Using our Five-Step-Process we can provide you with a variety of different data sets to ensure you get results, whether that’s a direct mailing or email marketing campaign. We use our tailored Five-Step-Process, ensuring that the data you receive is exactly what your business requires:
Initial Fact Find
Book a consultation to discuss your business, to obtain a clear understanding of your products, the services you provide, and your existing customers.
Current Project
Following on from the initial fact find, we will then discuss your proposed direct marketing activity, along with your goals and objectives.
Data Research
Based on this brief, we will begin to research the market on your behalf, saving you time contacting all the various list owners.
Presentation
We will present the different options along with our recommendations. We always aim to do right by our customers and want to provide you with the best data possible.
Data Provision
This is the final stage, where we provide you with the selected data. You can now begin to proceed with your campaign, using our data effectively to get you the all-important results.
