Why Buying Mailing Lists is a good idea… rather than building them up yourself.

The hardest part of email marketing is building up a decent mailing list…. Or knowing where to start when buying mailing lists. These mailings lists need to be filled with the contacts of your target audience that are ready to convert. If you’re struggling, you might have considered simply buying mailing lists instead. But is it a good idea?

The answer depends upon where you purchase the email lists from. If you work with a reputable business that can provide GDPR-compliant mailing lists to buy, it can work well for your business. That being said, there are a great number of businesses selling email lists that you really cannot rely on.

At Data Bubble, we know how big a difference buying a decent mailing list can make for a business. We will help you buy mailing lists that are GDPR-compliant… Mailing lists of high-quality B2B data to boost your organisation’s lead generation.

Need help buying mailing lists?

    Buying mailing lists to increase your customer base.

    There’s a big taboo around buying mailing lists. But don’t worry, buying mailing lists is legal and GDPR compliant. Furthermore, if you buy mailing lists from a reputable (CIM accredited organisation) such as Data Bubble, we can help your business to get a great return on the investment you put into marketing.

    According to OptinMonster, email marketing can have a 4400% return on investment [ROI]. That’s absolutely massive! If you aren’t using email marketing at the moment, that means you’re missing out on a lot of potential leads and conversions.

    So how can Data Bubble and our sister company E-Mailer help you?

    A better question is how can’t we help you! E-Mailer does the majority of the work for you, we provide targeted B2B data, create a template and send emails on your behalf. This service is ideal for SMEs that don’t have a marketing department and can’t justify outsourcing their marketing to expensive agencies.

    We have a fantastic track record of successful marketing campaigns for our customers. It’s a hands-off solution for your business — if that’s what you want. We do the legwork, while you enjoy a steady stream of enquiries.

    How Data Bubble can help you buy and manage your mailing lists

    Data Bubble is the UK’s leading independent provider of B2B data and B2C data. Joanne Clayton, Data Bubble’s perspicacious founder, has over 25 years’ experience dealing with data. With her knowledge, she has helped countless businesses in a variety of sectors — from education, to manufacturing, and technology — to boost their revenue through a range of means such as email marketing.

    You can trust E-Mailer to help boost your business with effective marketing campaigns. We provide the data as well as the tailored email campaigns, following tried and tested practices proven to generate results.

    All E-Mailer’s mailing lists are fully GDPR-complaint, meaning our B2B data is safe and trustable. We are a trusted and independent data broker, with a proven track record of boosting businesses with our campaigns and data.

    If you’d like to find out more about email lists and our email marketing services that we offer, please visit our E-mailer website. Alternatively, you can call us on 01274 965 411

    Find new customers with better data.

    Would you like more new customers? Do you want to increase your sales? If so your campaign can only be effective with the right data, and that’s where Data Bubble helps. We provide clean, GDPR compliant data that will help you to generate more leads and achieve more sales.

    Buying UK Mailing Lists

    10 reasons why buying lists for your sales teams are cost-effective

    1. Save Time – It is quick, you could have a mailing list of 5,000+ contacts within an hour or two, freeing up valuable selling time for your team

    2. Good Mailing Lists are More Efficient – Your sales team need to use their time efficiently by building relationships, making sales calls and sending emails, rather than doing desktop research

    3. Good Email Lists Increase Sales – Getting a mailing list that contains only your buyer persona ensures your team are concentrating on your ideal target market. According to research, 24% of companies gain more leads when they use a buyer persona

    4. You Have Accurate Information – B2B data is kept up to date through various processes, including BT telephone file, gone away file as well as telephone verification calls. This means it’s more accurate than often out-of-date websites and directories

    5. You Can Target The Right Person – An email list contains the contact details for the person you’re targeting, so no more being passed around the company trying to find the right person

    6. Reduce Waste – A mailing list eliminates irrelevant information such as holding companies, regional offices and branches. This allows your salespeople to get straight to the decision maker

    7. Very Targeted Mailing Lists – List owners will collect additional information when doing telephone verification calls, such as number of staff, import / export info, type of fleet vehicles or star rating of hotels. This means buying data allows you to really target your ideal audience

    8. Mailing List Compliance – Various regulations need to be adhered to when conducting marketing campaigns, such as GDPR, the Privacy and Electronic Communications Regulations (“PECR”) and the Corporate Telephone Preference Service (“CTPS”). A good data broker will eliminate non-contactable B2B data records and only supply compliant lists

    9. Protect your Team’s LinkedIn Profiles – LinkedIn is working hard to eliminate spammers from its site and will block profiles that are classed as spam. Using a mailing list will protect your team’s LI profile, allowing them to continue connecting with people they know

    10. Protect your Company – Many directories include a clause in their Terms and Conditions that prohibits the use of their information for marketing purposes. As such, using directory information may be breaking the law and cost the company financially and their reputation, whereas mailing lists exist specifically for marketing purposes.

    WHAT YOU CAN EXPECT

    Using our Five-Step-Process we can provide you with a variety of different mailing lists and data sets to ensure you get results. Whether that’s direct mailing, data cleansing, telemarketing or email marketing services, we take the pain out of buying mailing lists and regularly using email lists. We use our tailored Five-Step-Process, ensuring that the data you receive is exactly what your business requires:

    Step 1
    Initial Fact Find

    Book a consultation to discuss your business, to obtain a clear understanding of your products, the services you provide, and your existing customers.

    Step 2
    Current Project

    Following on from the initial fact find, we will then discuss your proposed direct marketing activity, along with your goals and objectives.

    Step 3
    Data Research

    Based on this brief, we will begin to research the market on your behalf, contacting all the various list owners for the right mailing lists to buy.

    Step 4
    Presentation

    We will present the different options along with our recommendations. We always aim to do right by our customers and want to provide you with the best data possible.

    Step 5
    Data Provision

    This is the final stage, where we provide you with the selected data. You can now begin to proceed with your campaign, using our data effectively to get you the all-important results.

    Here are some MAILING LIST FAQs

    At What Point does the Marketing List become Mine?

    Anyone that has specifically “opted in” to receive further marketing calls / emails from your company, or has become a customer, is deemed as your record from the point they gave consent / made their purchase. If you have not gained your own consent, the data is not yours.


     


    What are the Rules regarding the Use of Email addresses?

    Consumer email addresses AND business email addresses that contain the individual’s name (i.e. [email protected]) must have the person’s consent for them to be used for marketing.

    In most cases, opted-in business email addresses are released for you to carry out campaigns yourself. However, for consumer email campaigns, the list owners often carry out the email broadcast on your behalf. This is so they can monitor the individuals’ opt-out requests.

    Remember, there are specific rules which must be followed when undertaking an email broadcast to a prospect or customer list. For example, you must include an unsubscribe option. Be certain to know the rules before running your campaign.


    How often can I use the Marketing List?

    This depends on the lease / licence of the data. Data is purchased under licence, which means that the data is still owned by the list owner. You merely purchase a rental lease.

    A single use lease means that the list can only be once use for the purpose it was purchased. For example, a single mailing campaign or a single telephone campaign.

    A multi-use lease, means that the list can be used an unlimited number of times within the licence period. That said, you mustn’t abuse the list by emailing or calling incessantly. Furthermore, any Opt-Out requests need to be actioned quickly.

    Consumer data is often licensed on a specified usage, i.e. 3 x use licence. For example, it may be that you want to carry out 3 mailings over a set period. In those circumstances, you will likely save money overall. Plus, for each subsequent campaign, a fresh set of data should be provided at no extra cost.

    Multiple mailings not only reinforce your message, but can also be more cost effective.

    How often can I use the Marketing List?

     

    This depends on the lease / licence of the data. Data is purchased under licence, which means that the data is still owned by the list owner. You merely purchase a rental lease.

    A single use lease means that the list can only be once use for the purpose it was purchased. For example, a single mailing campaign or a single telephone campaign.

    A multi-use lease, means that the list can be used an unlimited number of times within the licence period. That said, you mustn’t abuse the list by emailing or calling incessantly. Furthermore, any Opt-Out requests need to be actioned quickly.

    Consumer data is often licensed on a specified usage, i.e. 3 x use licence. For example, it may be that you want to carry out 3 mailings over a set period. In those circumstances, you will likely save money overall. Plus, for each subsequent campaign, a fresh set of data should be provided at no extra cost.

    Multiple mailings not only reinforce your message, but can also be more cost effective.


    What happens to the Marketing List once the lease expires?

    Apart from those contacts who have given you their consent as per the previous question, you have three options. You must either purchase a new licence, purchase new data altogether or destroy / delete the data.


    How is the List Policed?

    Each List includes “Seeds”, or dummy records. These can either be fictitious people / companies, or existing people / companies that have a reporting relationship with the list owner. This means that any misuse of the data can be easily identified by the list owner and attributed to the licence holder. List abuse is taken very seriously and fines may be incurred.


    Are Marketing Lists better than Searching the Internet, using LinkedIn or Directories?

    Most definitely, and for many reasons including:

    Less Time consuming. It takes time to research the internet, type out names from a directory or carry out research on LinkedIn. This time could be spent contacting your prospects

    Easy to use. The lists are supplied in a standard format that can be used instantly. This makes them ideal for easy mailing, email broadcasting and importing into a CRM system

    There are a variety of lists available that are easy selectable and very targeted

    The lists are continually updated. Not everyone updates their profile, making directories / LinkedIn etc. less accurate

    The lists often come with additional information such as number of employees, website, turnover or other such data

    In many cases, directory information is under copyright laws, so copying it may be illegal

    Contrary to what some believe, “publicly available” doesn’t mean “Opted-in”. Information available on the internet or within a directory doesn’t mean people have given consent to use it for marketing

    LATEST NEWS

    Latest Blog Posts

    Proprietary data, mailing lists insights, expert analysis and provocative points of view for leaders seeking sustained, profitable growth.

    FREE & RIGHTFUL ADVICE!

    What You Can Expect From Data Bubble

    Independence

    Your needs are better served, since we're independent - we’re not tied to any one mailing list owner.

    Options

    You'll receive options and recommendations, to ensure your campaigns get greatest traction.

    Peace of Mind

    You can rest easy, as all our data is GDPR compliant and comes with our no-quibble guarantee.

    Honest Advice

    You can rely on our ethos of “Honesty and Quality”, and we’re proud of our reputation.

    Experience

    Businesses have increased their sales significantly with us. We deliver the right message, at the right time!

    Trust

    As members of the Chartered Institute of Marketing, you can rely on a safe pair of hands.