Ten Ways to Promote Your Content Using Social Media
Social media has exploded into the marketing world in recent times and shows no signs of slowing down.
Whilst certain platforms perform better for certain industries, every business needs to be using social media wisely. Here are our top ten tips to get you started:
Use the Most Appropriate Platforms
Different social media sites serve different audiences, so it’s crucial for you to understand which social media platforms your target audience uses. Don’t just saturate every channel with your content, as you may be wasting time and effort. Concentrate on the platforms where you have the highest chance to engage with your audience.
It’s All About the Headline
It’s no good writing great content if you have no audience to read it. The best way to grab your audience’s attention is through a headline which makes your article a “Must Read”. The more engaging the title, the more likely it is that people will read your content. Hopefully they then like, comment, share or even better, make an enquiry. Also, don’t just settle for one title.
Create Content that matters
Your audience are connected to you for a reason. More often than not, that reason is relevance, so create content that’s relevant to them. Connect with the right people, follow them and find out what they are talking about or engaging in. That way, you can make your content relevant to them. This should result in more clicks, shares and comments.
Questions are a great attention grabber that can provoke an instant response. Pose questions that will entice people into communicating with you. If the question can form the headline, even better! You’re straight to the point and that will compel many readers to respond.
Don’t be afraid to ask for feedback, as it’s a great way to make sure your content is relevant. Remember, “People buy people” so create that human connection.
Make it Visual – Use Video
Social media posts with images are becoming increasingly the norm. That’s because they’re more engaging, more pleasing to the eye than a load of text. Those with videos are even more attention grabbing and I’ve seen many statistics from videographers of the power of video. Anyone on Facebook will tell you how many posts these days contain videos and they are set to continue rising. With mobile phone technology advancing at the rate it is, shooting your own videos is even easier than ever. Sure, a professional will likely create a better finished article. However, if the budget is tight…
Mix it up – Create different messages for different platforms
When sharing content, use the customisable posting features on each social media platform. Everyone is competing to get noticed, so you need to make sure you give yourself the best chance. The more relevant your post is for a particular platform, the more effective your promotion will be.
For example, if you shared a link via Facebook, then create a post that will stand out. An attention-grabbing headline, coupled with a relevant image will pique peoples interest. Adding a short, interesting description will entice people to click and read more. Also, adding hashtags can help make your content more discoverable for those social networks that support them.
Don’t be afraid to post multiple times
Most social media users won’t see most of your posts on any given day, so don’t be afraid of sending multiple times. This is the most effective way of ensuring your audience has a chance to see your content. Perhaps mix it up a little by changing the images, or try different headlines for the same article. Remember that people like different things and what appeals to one person may not appeal to another. By making variations, you’re potentially appealing to a wider audience.
Ask others to share your contents
Ask friends, family, work colleagues and customers to share your content. This will serve the purpose of extending your reach beyond your own contacts. The thing is, you never know who people are connected to, so it’s always worth asking people to share.
Join relevant groups and communities
Join groups that are relevant to your industry and your community. Make sure you don’t just post self-promoting material though. Get involved, contribute and become an engaging member. That way people to get to know, like and trust you. You will also become known as a “Go-to” person within your industry, which allows others to recommend / refer you. Joining the right groups will allow you to promote your content to a very targeted audience of social media users. That audience could be in the hundreds or thousands.
Many social media platforms have analytics tools, so you can monitor who reads what, when. This is often adaptable to relate to you alone, so you can see when your audience is active. It often also allows you to see which of your previous posts have performed well. If you find any that stand out, for the right reasons, re-post them with a little tweak. Any that haven’t performed, try a different time, amend the content or drop all together.
We hope you find these tips useful and, as always, welcome your feedback.