Here are some tips to help BOOST your sales.
Launch a customer marketing campaign.
Few businesses market to their own customers as well as they could, they leave a potential goldmine of opportunity behind. Your customers are your most valuable resource. Get to know as much as you can about them and update your customer database.
Contact your customers frequently giving them a reasons to come back and do business with you.
Target your best potential customers.
The more you learn about your customers can help you target your most profitable group of potential customers. Therefore do a survey of your best customers to determine their demographics, company type, size location and then analyze the results. This will help you select targeted prospect lists that look like your most profitable audience.
Ask your customers what they want.
By asking your customers and potential customers what they like and don’t like about your business will be better prepared to give them what they want.
Find out what your competitors are up to.
Find out what your competitors are doing and what they say. Take a look at their strengths and weaknesses, and then do the same for your business. Assess what you do better and make sure its something customers want. Give your customers a good reason to do business with you.
Rewrite your existing marketing literature and use techniques that get results.
Take a look at all of your website, business literature and advertising and ask yourself if you were the customer would you buy? Is it compelling?
• Create a powerful headline. The headline is the most important part of your ad. It has to make readers want to read more and take action.
• Write your ad copy to sell. Tell readers how doing business with you will benefit them. Include testimonials to boost credibility.
• Include a call to action. Tell them exactly what you want them to do: call today; visit our showroom; call for more information; order now.
• Include a good offer. Give readers a reason to act now. Limited-time sale, free gift or valuable information. Be sure the offer has an expiration date
Expand your Networking Efforts
Attend networking events that reach your audience and follow up with the people you meet.
People buy people.
Start a Direct-Mail Program
Purchase a targeted list that includes your best prospective customers and do a series of mailing pieces to persuade recipients to do business with you. Frequency is the key so make sure you create a schedule and stick with it.
Launch a PR Campaign
Be the expert in your field whether its with local, national press or industry specific getting known as the expert in your field will heighten your companies profile. Again frequency pays off.
Keep a track of exactly when and where your prospect and customer obtained your details and then analyse the results. You can then allocate your budget to maximize your return-on-investment.
Improve your Follow-Up
Eighty percent of sales are made on the fifth or later sales call, so don’t give up. Keep in front of your prospects with mail, phone calls or opt-in email. Be friendly and persistent. By improving your follow-up, you can increase sales from your current stream of prospects.