Here are a few marketing tips to keep in mind when you’re considering a new campaign.
Most businesses will get 80% of their sales from 20% of their customers. Knowing exactly who the 20% are and aim your campaign to that segment.
Research is a vital part of your marketing plan. You should know the answers to who your prospects are, where, why, when, and how they are converted into active buyers.
All businesses should prepare a strategic marketing plan looking at how your product or service will meet the needs of your customers.
To successfully market a product or service, you must first position your company in relation to the competition.
Know how you want your company, product or service to be perceived by customers.
Image what is important in the mind of the consumer.
Decide whether you want to be known for low bargain prices, unlimited selection, top of the line customer service, or the highest quality of merchandise. Then position your business and marketing strategy accordingly.
Don’t try to be everything to everybody, pinpoint your customer and target his or her needs.
Focus on specific marketing objectives, how to achieve them and a path of appropriate actions to take.
Monitor the results of each campaign – test, monitor and be prepared to change. Not all offers appeal to everyone so testing and monitoring is vital to the success of your campaigns.