Here are a few tips to help you improve the response for you business-to-business direct mail campaign:
Try mailing to alternative job titles within lager companies, decisions are made on many levels in larger companies, so you must prove to all that doing business with you is beneficial. You may even consider mailing to different job titles simultaneously with a different message that addresses each level’s concerns. .
Clearly state the benefits of your product or service to the customer, people what to know how using your product or service will benefit them.
When sending a brochure avoid chest-beating corporate brochures that contain too much jargon or technical language. Make the brochure clear and specific for the purpose.